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Americans Look at Their Smartphones More Than 9 Billion Times Daily, Up 13 Percent From 2015

NEW YORKDec. 13, 2016 /PRNewswire/ -- A new survey released by Deloitte today confirms American consumers' dependence on mobile phones continues to rise as the platform of choice for work, home and self across an increasing range of tasks. Consumers now check their smartphone more than 9 billion times per day and increasingly do so while engaged in other activities, such as watching television (TV) – with 89 percent of consumers reporting simultaneous use of the TV and smartphone. 

"Among the most interesting findings is how our reliance on mobile devices has changed the very nature of person to person communications; texting and other short forms of communication are beginning to dominate, enabling us to communicate more frequently and effectively," said Craig Wigginton, vice chairman and telecommunications sector leader, Deloitte & Touche LLP. "This year's survey data confirms that not only is the smartphone the central hub of consumers' everyday lives, but consumers are willing to pay for a range of applications gaining steam in the market such as IoT for the home and car."

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