KUPI 99.1 & 99.5 (Country) KSNA 100.7 MY-FM (Mainstream AC) KQEO 107.1 The Arrow (Classic Hits) Gen-X 92.5 (Alternative) The Zone 980am (Sports) Idaho Falls, ID.....Director Of Programming, Brand Manager

July 2011 -Present

• Established programming leadership for the Top Country/AC/Classic Hits/Alternative stations in Idaho Falls, ID.
• Provided expertise in areas of programming, marketing, sales and promotions, sales support and team leadership.
• Created programming with Selector database, maintained performance
• Directly managed personalities, promotions and marketing, engineering and production staff.
• Maintained web and social networking presence
• Graphic Designer Web/Print/Billboard
• Voice tracked 3-7pm KUPI / LIVE mornings 6-10am Arrow 107.1 / Voice Tracked afternoons 3-7pm 100.7 MY-FM and Imaging on Gen-X 92.5
• Image Voice for Gen-X 92.5 and 980 ESPN

Froggy 103.7 (Country) Murray, KY
Director Of Programming, Brand Manager

May 2009 -July 2011

• Established programming leadership for the top Country stations in Murray, KY.
• Provided expertise in areas of programming, marketing, sales and promotions, sales support and team leadership.
• Created programming with Selector database, maintained performance
• Directly managed personalities, promotions and marketing, engineering and production staff.
• Maintained web and social networking presence
• Graphic Designer Web/Print/Billboard
• On Air afternoon drive 3-7pm

WOW 104.3 (Country) Boise, ID
Director Of Programming, Brand Manager

March 2007 - April 2009

• Established programming leadership for one of the top Country stations in Boise, ID. Generated ratings increases in two books 1.6 to 5.4
• Provided expertise in areas of programming, marketing, sales and promotions, sales support and team leadership of over 75 key staff members.
• Created programming with Selector database, maintained performance
• Directly managed personalities, promotions and marketing, engineering and production staff.
• Maintained web and social networking presence

The Wolf (Country) Sacramento, CA / KOOL 101.9 (Oldies) Sacramento, CA
Director of Programming, brand manager for both stations

May 2000 - March 2007

• Provided expertise in areas of programming, marketing, sales and promotions, sales support and team leadership of key staffing.
• Established leadership positions for one of the top Country stations in Sacramento, CA. Took on KNCI & achieved new benchmarks over a three (3) year period of renewed success.
• Created, maintained skilled rotations in Selector & Music Master databases
• Directly coached and managed personalities, promotion, engineering & production staff
• Maintained web and social networking presence

Jones Radio Network (All Formats) Seattle, WA
Affiliate sales-Consultant

February 1998 - May 2000

• Responsible for new station start ups, launches & client relationships
• Sold National Programming & Programs (including Delilah, Lia & Bill Cody)
• Created Syndicated Music Logs
• Have a complete understanding of sales through AQH
• Worked closely with programming to increase affiliate sales
• Generated 50-70 calls per days to increase affiliates
• Grew sales and affiliate relationships
• Resigned affiliates to anual contracts

102.7 KORD (Country) Tri-Cities, WA
Director of Programming, Brand Manager

August 1995 - February 1998

• Provided leadership for the #1 Country station in Tri-Cities, including coaching of talent, promotions and marketing.
• Created, maintained skilled rotations in Selector database
• Created branding, coached talent, provided expertise in promotions and marketing
• Participated in appearances & remotes
• Production and Music Director
• Directly coached and managed personalities, promotion, engineering & production staff
• Maintained web and social networking presence

98 KNAX (Country) Fresno, CA
Director of Programming, Brand Manager

August 1983 - February 1995

• Provided leadership for the #1 Country station in Fresno, including coaching of talent, promotions and marketing.
• Created, maintained skilled rotations in Selector database
• Created branding, coached talent, provided expertise in promotions and marketing
• Participated in appearances & remotes
• Production and Music Director
• Directly coached and managed personalities, promotion, engineering & production staff

WALG (Top 40) WJAD 97 (Rock) Albany, GA
On Air

August 1980 - August 1983

• On Air 7p-12m
• Promotions Dir
• Public Service Director
• Live Remotes & Promotions

To utilize my experience in broadcasting and communications as a motivator, marketer and communicator to help a new team achieve new goals and learn new skills and knowledge.

• Scott Studios
• Next-Gen
• Maestro
• Selector
• Music Master
• Vegas
• Sound-forge
• Pro-tools
• Saw32
• Adobe Audition
• Soundbooth
• Most Windows & Apple applications
• Internet & database savvy
• Photoshop & Illustrator experience
• Video production (Vegas & Adobe Premiere Pro)
• People & Planning Manager
• Production Director
• Program Director
• Promotions Director
• Operations Manager
• Imaging Director
• Mornings, Mid-Day, Afternoon & Night Air Talent

Management:  Execute simple principles, such as, lead by example, show enthusiasm, motivate with praise, on-going staff involvement, maintain a cohesive staff by specifying clear goals, stay organized with proper time-management, and delegation.  I believe in weekly air-check sessions with my air personalities and daily meetings.

Music:   Research it, play the hits, have a complete understanding of the product (music) and then deliver it.

Marketing:  As with research, all types of advertising should be used to promote the station once a market study is complete.  Station imaging is a top priority, and an on-going and daily effort to define "stationality" is a must.  Constantly focus on hot zip diary returns over the past 6 books and you will WIN!

Morning Show:  A Morning Show can make or break the radio station.  My idea of a morning show: a team of 2, 3 or more people working together and off of each other's strengths and weaknesses.  A morning show must be topical, local, informative, fun (not to be confused with funny), friendly, have "clean character" and tons of phones!  The morning show team must be out in the public, and finally, must become well known in the market, creating water cooler talk everyday.  A morning show must have a DICK, a DORK and a DEAR.

A Good Radio Station:  Is one that understands and reflects the lifestyles of its target audience.  And then delivers it 24/7.  Strong and on-going community involvement is also the foundation of a good radio station.                             

Competition:  I am not afraid to pit my station against another.  If directly attacked, I focus on my game plan, fine-tune it and deliver.  Don't change a thing. "Consistency" is a definite solution to winning.

I have gained considerable knowledge of FCC Rules and Regulations, Labor/Wage and Hour Regulations, people management, general business practices, music applications, formatics, sales & research techniques, and Arbitron applications.  I pride myself being a successful motivator, delegator, cheerleader, planner and activator and have 28 + years experience with Selector and Music Master Music scheduling software.  I have experience with most Digital editing software such as Pro Tools, Vegas, Sound Forge and Acid Pro and more.  I am skilled on all Microsoft applications, including PowerPoint, Word, Access, and Excel.  Desktop publishing includes Photoshop, Illustrator and most Adobe products.  I am also very Internet savvy.

Objective:

To work in a market with fierce competition and achieve top ratings against a 25-54 competitor.  I love starting out as the under dog and becoming the winner.  I want to build a team of winners and work together with sales to not only achieve ratings, but most important to have the #1 billing station in town.  Ratings don't mean anything unless your making money.

Experience:

7/2011-present (Country) 99 KUPI/100 MY-FM/ARROW 107.1/ 980 THE ZONE, Gen-X 92.5, Idaho Falls, ID

Director of Programming / Brand Manager

• Voice Tracked 3-7pm KUPI (Country)
• Voice Tracked 3-7pm 100 MY-FM (Hot AC)
• Mornings 6-10am Arrow 107.1 (Classic Hits)
• Image voice for Gen-X 92.5 (Alternative) & 980 The Sports Zone (Sports)
• Scheduled Selector Music Logs
• Managed air, promotions and production staff
• Maintained web and social networks
• Graphics for all web sites

4/2009-7/2011 (Country) FROGGY 103.7, Murray, KY

Director of Programming / Brand Manager

• Established programming leadership for the top Country stations in Murray, KY.
• Provided expertise in areas of programming, marketing, sales and promotions, sales support and team leadership.
• Created programming with Selector database, maintained performance
• Directly managed personalities, promotions and marketing, engineering and production staff.
• Maintained web and social networking presence
• Graphic Designer Web/Print/Billboard
• On Air afternoon drive 3-7pm

3/2007-4/2009 (Country) WOW Country 1043 (KAWO), Boise, ID

Director of Programming / Brand Manager

• Lead a team of talented people to be one of the top Country stations in Boise, ID. In two books 1.6 to 5.4
• Maintain Selector database
• Manage air, promotion, & production staff

5/2000-3/2007 (Country) The New 101.9 The Wolf (KNTY), Sacramento, CA

Director of Programming / Brand Manager

• Lead a team of talented people to be the one of the top Country stations in Sacramento, CA. Took on KNCI and fought the battle for 3 years.
• Maintain Selector database
• Manage air, promotion, & production staff

2/1998-5/2000 (All Formats) Jones Radio Network, Seattle, WA

Consultant/Sales

• New station start-ups and new formats
• Sold national Programming & Programs / Delilah & Lia / Bill Cody
• Syndicated Music Logs

1/1995-1/1998 (Country) 102.7 KORD, Tri-Cities, WA

Director of Programming / Brand Manager

• Lead a team of talented people to be the #1 Country station in Tri-Cities
• Maintain Selector database
• Manage air, promotion, & production staff
• Public appearances & remotes
• Music Director/Production Director

8/1983-8/1995 (Country) 98 KNAX / KRBT Froggy Country 101.1 Fresno, CA

Director of Programming / Brand Manager

• Lead a team of talented people to be the #1 Country station in Fresno, CA
• Maintain Selector database
• Manage air, promotion, & production staff

8/1980-8/1983 (Top 40) 1590 WALG, Albany, GA

Part-time then 7p-12m & PSA Director

• Started out as a part-time air talent
• Then 7p-12m air talent
• Public appearances & remotes

Skills:

• Scott Studios
• Next-Gen
• Selector
• Vegas
• Sound-forge
• Pro-tools
• Music Master
• Most Windows & Apple application
• Internet & database savvy
• Photoshop & Illustrator experience
• Video production (Vegas & Adobe Premiere Pro)
• People & Planning Manager
• Production Director

Philosophy:

Management:  Execute simple principles, such as, lead by example, show enthusiasm, motivate with praise, on-going staff involvement, maintain a cohesive staff by specifying clear goals, stay organized with proper time-management, and delegation.  I believe in weekly air-check sessions with my air personalities and daily meetings.

Music:   Research it, play the hits, have a complete understanding of the product (music) and then deliver it.

Marketing:  As with research, all types of advertising should be used to promote the station once a market study is complete.  Station imaging is a top priority, and an on-going and daily effort to define "stationality" is a must".  Constantly focus on hot zip diary returns over the past 6 books and you will WIN!

Morning Show:  A Morning Show can make or break the radio station.  My idea of a morning show: a team of 2, 3 or more people working together and off of each other's strengths and weaknesses.  A morning show must be topical, local, informative, fun (not to be confused with funny), friendly, have "clean character" and tons of phones!  The morning show team must be out in the public, and finally, must become well known in the market, creating water cooler talk everyday.  A morning show must have a DICK, A DORK and a DEAR.

A Good Radio Station:  Is one that understands and reflects the lifestyles of its target audience.  And then delivers it 24/7.  Strong and on-going community involvement is also the foundation of a good radio station.                             

Competition:  I am not afraid to pit my station against another.  If directly attacked, I focus on my game plan, fine-tune it and deliver.  Don't change a thing. "Consistency" is a definite solution to winning

Strengths:

I have gained considerable knowledge of FCC Rules and Regulations, Labor/Wage and Hour Regulations, people management, general business practices, music applications, formatics, sales and research techniques, and Arbitron applications.  I pride myself being a successful motivator, delegator, cheerleader, planner and activator and has 28 + years experience with Selector and Music Master Music scheduling software.  I have experience with most Digital editing software such as Pro Tools, Vegas, Sound Forge and Acid Pro and more.  I am skilled on all Microsoft applications, including PowerPoint, Word, Access, and Excel.  Desktop publishing includes Photoshop, Illustrator and most Adobe products.  I am also very Internet savvy.

References:

Bill Bradley (former GM)
360.561.4363

Ken Moultrie (consultant)
206.508.8116

Jim Hall (former employee)
916.847.9296

Isabel Gomez (friend)
916.761.1365

Bob Hilton (game show host/friend)
916.508.0723

Bob Mitchell (former employer)
817.946.2108

Dave Kelly (friend & colleague)
417.499.2869

Jack Murphy (voice talent)
336.274.8042

Kip Beelman (IQ Beats)
206.352.2900

Jim Raposa (friend/employee)
770.633.7050

Mike Moore (Entercom Portland)
503.223.1441

Amber Lee (former employee)
417.621.5114

Robin Scott (former employee)
208.602.5480

Kevin Godwin (former employer)
208.891.3989

Dave Michaels (Stationality.com)
303.847.2767

Michael Berlin (IQ Beats)
206.406.9193

Brent Carey (WOW colleague)
248.910.0750